About the Journal
The SSIPMT Journal of Finance and Marketing is an international, peer-reviewed academic journal dedicated to publishing high-quality research in the fields of finance, marketing, and related business disciplines. The journal serves as a platform for researchers, academicians, and industry professionals to share original research, innovative ideas, and practical insights.
Aligned with modern academic publishing standards, the journal emphasizes interdisciplinary approaches, encouraging research that integrates financial strategies with marketing innovations to address contemporary business challenges. It promotes ethical publishing practices, academic rigor, and global accessibility of knowledge.
The SSIPMT Journal of Finance and Marketing aims to advance knowledge and foster innovation in the dynamic fields of finance and marketing. The journal encourages the publication of original research that contributes to the understanding of financial systems, marketing strategies, consumer behavior, and business analytics.
The scope includes interdisciplinary areas such as financial management, investment analysis, digital marketing, consumer psychology, branding, market research, fintech, banking, and corporate governance. It also welcomes studies that connect theoretical frameworks with practical business applications.
The journal seeks to promote research that supports economic growth, business sustainability, and global competitiveness.
The SSIPMT Journal of Finance and Marketing follows a rigorous double-blind peer review process to ensure the quality, integrity, and credibility of published research.
In this system, both the identities of the authors and reviewers remain anonymous to eliminate bias and maintain fairness. Manuscripts are initially screened for relevance, originality, and compliance with guidelines, followed by expert evaluation.
Reviewers assess submissions based on methodology, significance, clarity, and contribution to the field. Final decisions are made by the editorial board based on reviewer recommendations.
The journal is published biannually:
- Issue 1: January – June
- Issue 2: July – December
